Know Your Job Seeker

The end-goal of our “Know Your Job Seeker” project was to help an employer save time and effort in connecting with the right jobseekers. Tackling this issue from a marketing lens perspective, we targeted several broad in-demand industries: Caring, Customer Service, and Hands-On sectors, and focused on:

1. Understanding the supply of workers: Labour market research that explores who is available locally for the positions an employer is trying to fill.
   
2. Assessing marketing effectiveness: Collecting feedback from the target audience (jobseekers) on whether current job postings are providing the information they want in order to apply.

Outcomes:

• Occupation Snapshot pages are available on over 20 occupations, including occupation-specific data on:
  • local worker availability
  • wage data
  • demographics
• Marketing Job Postings to Reach Your Audience
  • Summary report on job seeker insights and best practices to help employers attract the talent they seek.
  • Also available in French: Mieux communiquer les Offres d’Emploi pour atteindre votre Public

To connect about this project contact: sonya@workforceplanningboard.com