Woman shaking hands with a man after conducting job interview

Know Your Job Seeker

The end-goal of our “Know Your Job Seeker” project was to help an employer save time and effort in connecting with the right jobseekers. Tackling this issue from a marketing lens perspective, we targeted several broad in-demand industries: Caring, Customer Service, and Hands-On sectors, and focused on:

  1. Understanding the supply of workers: Labour market research that explores who is available locally for the positions an employer is trying to fill.
  2. Assessing marketing effectiveness: Collecting feedback from the target audience (jobseekers) on whether current job postings are providing the information they want in order to apply.


To connect about this project contact: sonya@workforceplanningboard.com